Technology Readiness and Cryptocurrency Adoption: PLS-SEM and Deep Learning Neural Network Analysis
نویسندگان
چکیده
Today’s world is increasingly dependent on technology directly or indirectly. The rapid technological advancement has impacted people to adopt the technology. As cryptocurrency recently commenced, few studies have attempted investigate this use of In study, readiness aspects- Optimism, Innovativeness, Discomfort, and Insecurity are used understand people’s adoption cryptocurrency. A multi-approach Partial Least Squares- Structural Equation Modeling (PLS-SEM) Deep learning Artificial Neural Network (ANN) analysis was performed. performed complement PLS-SEM findings predict higher accuracy. This study shows that dimensions - meaningful relationships with adoption.
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ژورنال
عنوان ژورنال: IEEE Access
سال: 2021
ISSN: ['2169-3536']
DOI: https://doi.org/10.1109/access.2021.3055785